Rocky Mountain Westy
Building a reputation is an ongoing process for all businesses. Well made products speak for themselves and over time, build a company’s reputation one sale at a time. Customer support has a role to play as does a willingness to share advice and information with the community. Even better, when the owner of a company shares with the community, they build loyalty as well as a reputation.
Rocky Mountain Westy is a manufacturer and retailer of Vanagon accessories based in Fort Collins Colorado. RMW’s market has a strong community element. The Vanagon has near cult-like status in some parts of the country, so reputation building is key to success in this market space. Well-made products and great customer service are two fundamental attributes of any company seeking to succeed in this market.
Having great products just isn’t enough. RMW’s Mike Labate has been a selfless contributor to online communities like theSamba where information, tips and tricks about all things Vanagon, are freely exchanged and honestly and openness from vendors is rewarded. Mike is doing all the right things to build his presence in this community as more than just a vendor hawking his goods. His participation builds goodwill in the online community while establishing his credentials as an expert at the same time.
This process of passive credential building has many long-term positive gains for a website like Rocky Mountain Westy.com. Search engines pay attention to email addressees and mentions of businesses on other sites like theSamba. Slowly, but surely, Mike’s contributions to the online Vanagon community is building trust with search engines like Google. As this trust builds, RMW’s website will be given just a little more credence each day as a reputable vendor of Vanagon related parts and accessories. And this translates into better organic search engine results.
Nextrev Creative Services advises all its clients to build a positive reputation by freely contributing to the market they serve. This online trust gained will make the process of search engine optimization that much easier.
