The Nextrev Blog
Focusing on Design, SEO, SEM, etc.
We're always looking for developing trends in our business world. Some trends become best-practices while others flame-out. We'll keep you up to date on both.
Saturday, July 03, 2010
Posted by Marc Tringali
“My lust for a camera, despite my inability to afford one, is fueled partly by its unattainable nature. You see, its just not available to anyone yet. Red has done a brilliant job of keeping the Red followers apprised of product development.With every new development discovery and feature improvement and setback, it’s fan base is notified but always with the caveat “Everything in life changes. . .including our camera specs and delivery dates.
Thursday, July 08, 2010
Posted by Christy Moormann
Ever wonder how those ads seem to know all about you? Well it turns out online ads rely on a lot of information about you and your spending habits. Targeted ads are nothing new. Googles’ AdWords for instance targets users through keywords found in search terms. Yahoo does basically the same thing. The difference is, the ads you setup with your favorite pay-per-click vendor can’t make use of information gleaned from a viewer’s personal purchase history.
Tuesday, October 05, 2010
Posted by Marc Tringali
The writing on the wall has been clear for years. AOL and Yahoo! are just not the companies (or the web destinations) they used to be. But is the only hope for their survival a merger? It’s an interesting question for two players in an industry known for incredible turnarounds. But can consolidation really help these two internet stalwarts?
Wednesday, December 15, 2010
Posted by Christy Moormann
I’ve had a few conversations recently with co-workers and clients that have brought me to realize something I feel strongly about. I refuse to succumb to the design fantasies of my clients simply because I want to make a buck. There comes a time, sometimes more than once, that I have to be brutally honest and say “no, I won’t do that” because I start thinking about the people who will have to use the design. So what happens when a client really, really wants me to do a particular thing for them, but I know that it will ultimately fail the usability (and usefulness) test? I can either tell the client to look elsewhere (an extreme measure that I don’t ever really want to take), or try to help them see it from my…er…the customer’s point of view.
Wednesday, June 30, 2010
Posted by Marc Tringali
Every website design and development project goes through stages of progress and digression. This version of Nextrev is no different. As I mentioned before, this site is made with Expression Engine. Initially, I had built my info architecture based on my notions of how EE could work and it did fine. But the the redesign changed my mind.
Tuesday, July 13, 2010
Posted by Marc Tringali
As long as I’ve been developing websites, I’ve alway been concerned with page weight and performance. During the development of this site, I’ve been using the Developer tools in Safari and the Web Developer Toolkit in Firefox to debug code and display issues. Safari has a nice graphical resource report which will tell you download times and file size. Initially, I was concerned that my home page was well over 100k, in fact over 200k. Then I started looking around to what other sites I regularly visit weigh. And then it hit me: page weight doesn’t matter.
